300 MBA students, faculty and company executives convene each year for our mid-program academic review course: An innovation tournament and full weekend of workshops on the latest thinking in corporate innovation best practices.
The Berkeley Roundtable on Applied Innovation and Design (BRAID) connects corporate innovation organizations and labs, and creates access to UC Berkeley’s resources related to human-centered and design-based innovation practices.
Fresh thinking that creates value.
The Haas@Work program connects Berkeley faculty, students, and companies interested in promoting and driving innovation, through project-based courses, membership based activities, and other initiatives. We are at the core of Berkeley’s focus on customer-centered and design-thinking based approaches to applied innovation. Our goal is to help firms enhance their competitiveness and collaborate across boundaries, while preparing the next generation of Berkeley graduates to lead change responsibly.
"We can't teach people to paint like Picasso, but we can give them the skills that will allow them to build organizations where innovation flourishes."
Rich Lyons, Dean
Haas School of Business
I’ve helped run at least two dozen innovation tournaments here at UC Berkeley-Haas, as part of various applied innovation courses (including ten simultaneous ones we recently fielded during our MBA Mid Program Academic Review Course.
The goal of the tournaments is to demonstrate to students the power of iterative thinking and experimentation, as a tool for ...
Peet’s Coffee and Tea pioneered the concept of specialty coffee in the US, and owns and operates hundreds of stores (as well as distributing via supermarkets.) As they expand, they are interested in having a Haas team identify new way to attract a broader consumer audience via innovative products, presentation, and experience.
Working with the Energy Efficiency group, a Haas team is identifying opportunities for new programs which encourage and leverage behavioral changes in the use of electricity among small and medium size businesses.
Hewlett Packard has fielded multiple Haas@Work student innovation projects, in the areas of connected services, gamification, and cloud/channel innovation.
“Not only did the students deliver strong solutions that the HP executives were excited to implement, but they also influenced how the executives think about the innovation process.”
PayPal has worked with Haas@Work project courses on multiple occasions, on a variety of new product and service related projects.
"I was impressed by all of the student teams… They brought customer empathy to the problem, re-framed it, and rapidly iterated potential solutions.