Recent Projects



Abbott Diabetes Care
Alameda, CA
Abbott believes that there is an opportunity to increase diabetes patient engagement through a variety of information platforms and digital tools. Working with the strategic marketing and innovation teams, the Haas project team developed ideas to extend Abbott’s offerings digitally, and determine how Abbott can best capture value from the cost savings and improved outcomes resulting from these integrated solutions.
Abbott

Applied Micro
Sunnyvale, CA
AppliedMicro asked Haas@Work to develop recommendations for a new business model and new market opportunities aligned with a new product launch.
Applied Micro

Autodesk
San Rafael, CA
Autodesk asked Haas@Work to develop recommendations that enable increased customer satisfaction, retention, and revenues.
Autodesk

BioRad
Hercules, CA
Bio Rad’s diagnostics division asked a Haas team to consider new go-to-market models and product/service opportunities in point of care testing.
BIO-RAD LOGO_4c_300pixels

Blackhawk Network
Pleasanton, CA
A Haas team focused on developing new digital opportunities to help the leading gift card network grow revenue and transition as necessary to accommodate the emergence of digital payments, e-wallets, and online money management.
Blackhawk Network

Charles Schwab
San Francisco, CA
Charles Schwab engaged Haas@Work to design innovative offerings to engage under-served market segments.
Charles Schwab

Cisco Systems
Sunnyvale, CA
Cisco asked Haas@Work to provide recommendations to leverage the latest Web 2.0 technologies to build stronger relationships with and grow market share within its Small- and Medium-Sized Business segments.
Cisco

Clorox Company
Oakland, CA
Clorox asked Haas@Work to help them identify best practices for developing and operating a global supply chain for natural products and to make recommendations for applying those practices to a Green Works product line.
Clorox

Del Monte
San Francisco, CA
Del Monte engaged a team to identify new product opportunities in a strategic growth opportunity area, and identify new methods for customer engagement and brand building.
Del Monte

Diamond Foods
San Francisco, CA
For the maker of Kettle Brand Potato Chips, a team looked at innovative ways to gain distribution, shelf space, and consumers. The focus was how to leverage Kettle’s emerging role as a healthy/natural snack category leader, and the potential for direct e-commerce initiatives and other product innovation to drive sales in both existing and new channels.
diamond foods

Dow Corporate Ventures
San Francisco, CA
Dow asked the Haas team to look at the possibility of commercialization paths for an alternative energy technology concept developed by Dow.
Dow

Gracenote
Emeryville, CA
Gracenote (a division of Sony) engaged a team to focus on platform expansion and go-to-market strategies for Sony’s digital media subsidiary.
Gracenote

Hewlett-Packard
Palo Alto, CA
Hewlett Packard has asked a Haas team to develop recommendations for new reseller channel programs and strategies to better accommodate the changing IT landscape, the growth in cloud computing, and the emerging “new style of IT”.
Hewlett-Packard

Intel
Santa Clara, CA
A Haas team is focused how Intel might accelerate and help shape the future deployment of Software Defined Networking (SDN) and Network Function Virtualization (NFV) as well as driving changes to the networking supply chain.
intel logo

Lam Research Corp.
Fremont, CA
Lam Research asked Haas@Work to provide recommendations for increasing revenues and margins in its global services business.
Lam Research

Li-Ning
San Francisco, CA
Li-Ning asked Haas@Work to explore concepts for US market expansion for sporting goods firm.
Li-Ning

Nissan – Silicon Valley Research Center
Cupertino, CA
A team was tasked with identifying key barriers to the adoption of electric vehicles (and specifically the LEAF) and recommending programs and go to market changes that overcome these barriers and expand the EV market.
Nissan

Panasonic Corporation

Panasonic Corporation asked Haas@Work to uncover insights for a specific group of consumers and to use those insights to develop new product concepts and associated business models that will help them “win” in an emerging marketplace.

Panasonic

PayPal
San Jose, CA
For eBay’s global payment subsidiary, a team developed and explored novel approaches to increase the frequency of use of PayPal services, and expand the overall consumer and merchant reach of PayPal.
PayPal

Peet’s Coffee and Tea
Berkeley, CA
Peet’s Coffee and Tea pioneered the concept of specialty coffee in the US, and owns and operates hundreds of stores (as well as distributing via supermarkets). The Haas team was tasked with developing innovative products, services and experiences to help attract new audiences to the Peet’s brand – both in café’s and through other channels.
Peet's

PG&E
San Francisco, CA
Working with the Energy Efficiency group, a Haas team identified opportunities for new programs which encourage and leverage behavioral changes in the use of electricity among small and medium size businesses.
PG&E

Safeway IT Innovation Group
Pleasanton, CA
The Haas team worked with both the IT innovation and Customer Loyalty Technology groups to identify new tools and customer initiatives that leverage data and technology in-store, to improve the shopper experience, delight customers, and drive both loyalty and overall customer profitability.
Safeway

SAP Global Business Incubator
Palo Alto, CA
The focus for the Haas team was on how unstructured social data (from Facebook, Twitter, foursquare, and others) might be turned into insight and made useful for businesses in real time, using SAP’s “HANA in-memory computing platform”. They specifically what insights, data, and applications would be most valuable, and to which types of firms.
SAP

SAP Global Business Incubator
Palo Alto, CA
For one of the world’s largest enterprise software companies, the team explored how the next generation of Silicon Valley companies (Zynga, Facebook, Pandora, etc) define, monitor, and drive financial performance, and recommended ways for SAP to better service their needs.
SAP

Sunpower Corporation
Richmond, CA
SunPower asked Haas@Work to develop a business model which would allow SunPower to leverage data collected from its performance monitoring program by the end of Q2008. The team was charged with identifying models that were profitable, drove brand recognition, and created customer value.
Sunpower

US Bank
San Francisco, CA
For the nation’s fifth largest bank, Haas students were asked to identify and recommend what the next generation of consumer ‘digital’ banking tools- could be (for mobile, desktop, tablet computing, TV, or other devices) with a focus on the millennial consumer segment.
US Bank

VF Wear
Alameda, CA
For one of the leading active wear companies (The Northface, Timberland, Wrangler, Vans) the Haas team focused on digital innovation and governance, including developing new cross-brand operating approaches, and ecommerce and other digital/technology initiatives to create impact and help drive growth.
vf logo

Virgin America
Burlingame, CA
Virgin America asked Haas@Work to develop new business models to successfully increase the average revenue per guest.
Virgin America

Visa
Foster City, CA
Visa asked Haas@Work to identify monetization opportunities within social networks and to develop specific recommendations for how to capitalize on them.
Visa

Walt Disney Company
Burbank, CA
The Disney Haas@Work team was tasked with increasing paid memberships at one of Disney’s premiere online gaming properties.
Walt Disney

Wells Fargo Bank
San Francisco, CA
Wells Fargo asked Haas@Work to develop recommendations for cost-effective, scalable solutions to double the number of Wells Fargo retail retirement accounts.
Wells Fargo

The Wine Group
Livermore, CA
A team is seeking out innovation white spaces, and developing new wine and packaging concepts for the world’s third largest wine producer.
twg logo

WITH/Texops
San Francisco, CA
A Haas team worked with both an apparel manufacturer and leading design firm to identify market entry strategies in the Yoga apparel market.
WITH/Texops

Yahoo!
Sunnyvale, CA
Yahoo! asked Haas to identify game-changing innovations that harness the power of the Yahoo! network, both to drive user engagement and increase the value of that engagement.
Yahoo!

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