The Project Course


brochure_cover   Peets14-300







Imagine a 15 Week Advanced UC Berkeley Haas MBA Innovation Course, Built Around a Specific Opportunity or Challenge Faced By Your Company

Through the Haas@Work Applied Innovation project course,  you can partner with the Haas School of Business and its MBA students to address a significant, pressing business challenge.

We build the course around a specific innovation opportunity (or challenge) faced by your company. A team of a dozen MBA students, faculty, and advisors then spends an entire semester working with your team – applying a structured discovery-based innovation framework to uncover, develop, model, validate, and advance novel and actionable ideas and solutions. The framework we use is part IDEO-style (divergent discovery-based/experimentation work), and part McKinsey-style (more convergent concept refinement and modeling) work, with very high value output for the partner clients.

Students work closely with your team throughout the engagement, and put in almost 2000 hours on the project over four months. Work is heavily curated by faculty, who also put in over 100 hours in support of the team’s work. There’s a modest cost recovery fee involved to participate, but it’s a productive and cost-effective way to develop fresh insights, kick start new initiatives, and explore new opportunities – while increasing your engagement with Berkeley.

Project Framework

Scoping:  Pre-course project development with Haas faculty and staff to identify areas of significant opportunity that would benefit from an open-ended exploratory approach. Output is an extensive and detailed project brief and statement of work for the project team.

Exploratory/Research: In-depth interviews with internal personnel, customers, channel, partners and competitors is supplemented by extensive secondary research. Output includes an assessment of unmet needs, industry orthodoxies, discontinuities, core competencies, white spaces, and competitive dimensions, and a selection of key insights to drive innovative solutions.

Concept Generation: Leveraging the insights generated, several rounds of concept generation, iterative improvement and prototyping, and broad business modelling. Output includes the development and presentation of a wide- variety of high level concepts.

Validation and Experimentation: For the most promising concepts, additional modelling, experimentation and validation work. Final recommendations and an implementation roadmap are presented.


Haas@Work ensures strict confidentiality of sensitive company information, and all IP generated is owned by your firm.


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